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Branding & 
Web Design

For Brave and Ambitious Humans

Crafting human-centric design
for the modern world.

A hero image of The Undaunted branding, to illustrate the creative process behind the creation and development of The Undaunted project.

The Undaunted

A beautiful image of Scandinavia with 2 people standing in a vast landscape. This is to illustrate the style of design and branding for the Volvo Ninety design project.

Volvo

A hand holding a mobile phone which shows the design of the Belstaff app. This illustrates the style and beauty of the branding and design project for the renowned clothing brand

Belstaff

A hero image of the Red Orca website landing page, set on a stylish green background to amplify the colour palette of the project.

Red Orca

We're a creative design studio located just outside London, but our work extends globally. Specialising in brand identity, web design, and digital experiences, we collaborate with wonderful humans across multiple industries — from social impact and media to automotive and fashion. Our clients are brave and ambitious, who are looking for branding that resonates fully with their audience.

This is how we can help you.

01

What we do

We’re a creative design studio dedicated to crafting impactful visual experiences through branding and web design. We are passionate about what we do and collaborate with respected strategists, copywriters and creatives who share our vision that great design helps clients connect with their audience.

Brand Identity

Brand Guidelines

Logos & Brand Marks

Graphic Design

Web Design

Webflow Development

UI/UX

3D Modelling

Print Design

Packaging Design

Wayfinding & Signage

Art Direction

02

Who we work with

Our clients range from solo entrepreneurs and start-ups, through to globally recognised brands and our aim for each is the same; to create relevant and memorable branded design that will elevate their business to the next level.

Aga Khan Foundation

Barclays

BBDO

Belstaff

Crate & Barrel

Gino D'Acampo

Grey

Mazda

Mutt Motorcycles

Triumph

Virgin Media

Volvo

03

How we do it

Design to delivery in 4 simple steps. Design to delivery in 4 simple steps.Design to delivery in 4 simple steps.Design to delivery in 4 simple steps.

01 DISCOVER

It all starts with a conversation. This is the chance for us to focus minds and understand what it is you need. We work with you to oversee a full brand review, discovering which areas of your brand are working and which areas require attention. This early dialogue is crucial to building a working relationship that ensures we know where you want to take your brand.

02 DEFINE

With this information gathered we now put together a package of creative options required to achieve your goals. These will cover the areas of attention discovered in the brand review. Now we have agreed what brand services you need, we can give you a comprehensive costing, broken down for each service you require. Once we have the project costs agreed we can start on bringing your brand to life.

03 CREATE

With budgets agreed and contracts signed, we examine the scope of work in more detail, build a schedule and put together a bespoke team for each of your creative requirements. Once this is in place and agreed by all parties, we start the creative process.

04 REVIEW

We like to involve you as much as possible at each stage of the creative, this ensures that we are hitting the brief to your satisfaction but also allows you to input your ideas at relevant stages of development. We want to create something brilliant and make sure that you are happy, so building in a series of comprehensive review rounds is crucial.

05 APPLY

We will now help and advise on the best way to implement your new creative across multi-channels, maximising your  ROI. Once we have delivered the tools, templates and guidance to support you with your brand, we can hand the project over to you.

However, we never just leave you a with finished piece of creative. Our aim is to have happy clients who come back to us again, that's why we offer on-going support and consultation to refine your brand to gain better results.

Whether you want some tweaks to the existing project or need something new, we are happy to be the guardians of your brand in an on-going consultancy capacity. Our aim is to make your brand fluid, relevant and something that continues to resonate with your audience.

The Process

DESIGN TO DELIVERY
IN 5 simple steps

+01 DISCOVER

It all starts with a conversation. This is the chance for us to focus minds and understand what it is you need. We work with you to oversee a full brand review, discovering which areas of your brand are working and which areas require attention. This early dialogue is crucial to building a working relationship that ensures we know where you want to take your brand.

+02 DEFINE

With this information gathered we now put together a package of creative options required to achieve your goals. These will cover the areas of attention discovered in the brand review. Now we have agreed what brand services you need, we can give you a comprehensive costing, broken down for each service you require. Once we have the project costs agreed we can start on bringing your brand to life.

+03 CREATE

With budgets agreed and contracts signed, we examine the scope of work in more detail, build a schedule and put together a bespoke team for each of your creative requirements. Once this is in place and agreed by all parties, we start the creative process.

+04 REVIEW

We like to involve you as much as possible at each stage of the creative, this ensures that we are hitting the brief to your satisfaction but also allows you to input your ideas at relevant stages of development. We want to create something brilliant and make sure that you are happy, so building in a series of comprehensive review rounds is crucial.

+05 APPLY

We will now help and advise on the best way to implement your new creative across multi-channels, maximising your  ROI. Once we have delivered the tools, templates and guidance to support you with your brand, we can hand the project over to you.

However, we never just leave you a with finished piece of creative. Our aim is to have happy clients who come back to us again, that's why we offer on-going support and consultation to refine your brand to gain better results.

Whether you want some tweaks to the existing project or need something new, we are happy to be the guardians of your brand in an on-going consultancy capacity. Our aim is to make your brand fluid, relevant and something that continues to resonate with your audience.

I’ve truly enjoyed working with Jamie and his team. Their support and contribution to Volvo, really has made a difference!
Helene Axellsson, Global Marketing Director, Volvo
It’s been a real pleasure collaborating with The Concept. Their designs consistently reach the highest standards, and I can always count on the excellence of their projects. I’m sure we’ll work together again.
Paul Kurzeja, CCO RedwoodBBDO
I couldn't be happier with the brand and website that The Concept created. It was really important that the visual identity didn't look like any of my competitors and they've produced a really unique product that I feel very proud of. I couldn't recommend them highly enough.
Andrew Smallwood, Owner, Red Orca
This is a very considered evolution of the brand. An artistic & evocative campaign and a great positioning for Volvo.
CMA judging panel (Volvo Ninety campaign)
The Concept redesigned our company website from scratch. From the first meeting we were impressed with their approach, ideas and professionalism. We are delighted with the end product and would highly recommend them for their innovative and creative ideas.
Justin Porritt, Owner, Aurum Search

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